diff --git a/bot_update_pinned_post.py b/bot_update_pinned_post.py
index d3b5ed5..bd55357 100644
--- a/bot_update_pinned_post.py
+++ b/bot_update_pinned_post.py
@@ -86,12 +86,21 @@ def fetch_fear_and_greed() -> tuple[int, str]:
         raise FetchError(f"Fear and greed fetch failed: {exc}") from exc
 
 
-def build_message(usd: float, btc: float, fng_value: int, fng_label: str) -> str:
-    return (
-        f"<tg-emoji emoji-id=\"5229186695072590160\">💲</tg-emoji> "
-        f"₽{usd:.2f} <tg-emoji emoji-id=\"5438436707164761151\">💵</tg-emoji> "
-        f"${btc:,.0f}".replace(",", " ") + f" 😱 {fng_value} ({fng_label})"
-    )
+def utf16_len(s: str) -> int:
+    return len(s.encode("utf-16-le")) // 2
+
+
+def build_message(usd: float, btc: float, fng_value: int, fng_label: str) -> tuple[str, list]:
+    usd_emoji = "💲"
+    btc_emoji = "💵"
+    btc_str = f"{btc:,.0f}".replace(",", " ")
+    prefix = f"{usd_emoji} ₽{usd:.2f} "
+    text = f"{prefix}{btc_emoji} ${btc_str} 😱 {fng_value} ({fng_label})"
+    entities = [
+        {"type": "custom_emoji", "offset": 0, "length": utf16_len(usd_emoji), "custom_emoji_id": "5229186695072590160"},
+        {"type": "custom_emoji", "offset": utf16_len(prefix), "length": utf16_len(btc_emoji), "custom_emoji_id": "5438436707164761151"},
+    ]
+    return text, entities
 
 
 def post_telegram_ipv4(url: str, payload: dict, timeout: float = 10.0) -> dict:
@@ -158,7 +167,7 @@ def post_telegram_ipv4(url: str, payload: dict, timeout: float = 10.0) -> dict:
         raise FetchError(f"Telegram IPv4 response JSON decode failed: {exc}") from exc
 
 
-def edit_pinned_message(text: str) -> None:
+def edit_pinned_message(text: str, entities: list) -> None:
     if not TELEGRAM_BOT_TOKEN or not TELEGRAM_CHAT_ID or not TELEGRAM_MESSAGE_ID:
         raise FetchError("Missing TELEGRAM_BOT_TOKEN, TELEGRAM_CHAT_ID or TELEGRAM_MESSAGE_ID in environment")
 
@@ -167,7 +176,7 @@ def edit_pinned_message(text: str) -> None:
         "chat_id": TELEGRAM_CHAT_ID,
         "message_id": int(TELEGRAM_MESSAGE_ID),
         "text": text,
-        "parse_mode": "HTML",
+        "entities": entities,
     }
     try:
         with httpx.Client(timeout=10.0) as client:
@@ -190,10 +199,10 @@ def main() -> int:
         usd = fetch_usd_rub()
         btc = fetch_btc_usd()
         fng_value, fng_label = fetch_fear_and_greed()
-        message = build_message(usd, btc, fng_value, fng_label)
+        message, entities = build_message(usd, btc, fng_value, fng_label)
 
         logging.info("Fetched values: USD/RUB=%s BTC/USD=%s FNG=%s (%s)", usd, btc, fng_value, fng_label)
-        edit_pinned_message(message)
+        edit_pinned_message(message, entities)
         logging.info("Pinned message updated successfully")
         return 0
     except FetchError as exc: